Branding and Marketing- Glasgow

Building a strong brand is crucial for business success, and social enterprises are no different. This workshop provides a useful introduction to the essentials of branding and marketing.

How business presents itself to the outside world is crucial, but there’s much more to branding and marketing than simply designing a logo. In this workshop you will develop a deeper understanding of the vital components which go into building a strong brand.

In the session you will have the opportunity to explore marketing trends and strategies which can be applied to your own business. You’ll also begin to work out ways to build a brand which is in line with the social/environmental and commercial aims of your own social enterprise.