How to do market research

This video breaks down how to use market research to gain a greater understanding of your marketplace and your customers, in order to build a successful product or service.

Whether you have already established your social enterprise or not, market research is an essential part of the process. It helps you identify your target market. By doing this, you will be able to refine your product or service to meet the needs of your customers or service users.

This video asks important questions you should consider, outlines different kinds of research you could use and provides tips on best practice.